Effective date: September 1, 2026
Prime Ltd (“Prime,” “we,” “us,” or “our”) operates this online store for customers in the United States. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit, browse, place an order, contact us, or otherwise interact with our store.
Personal information we collect
Depending on how you use the store, we may collect identifiers and contact details (such as name, address, email, telephone number, and order number); order and transaction information (such as products considered or purchased, delivery status, returns, and payment confirmation); device and online activity information (such as IP address, browser type, device information, referring URLs, pages viewed, cookie identifiers, and approximate location inferred from IP); communications you send us; and limited inferences about preferences, where permitted.
Sources and purposes
We collect information directly from you, automatically from your device, from service providers that help process payments or orders, and from advertising or analytics partners where their services are enabled. We use it to operate the store, process and deliver orders, provide support, prevent fraud, improve the experience, comply with legal obligations, and, where permitted, measure and improve advertising. Where a legal basis is required, processing is based on contract performance, legitimate interests, consent, and/or legal obligations, as applicable.
Service providers and disclosures
We may disclose information to ecommerce, hosting, payment, shipping, fulfillment, customer-support, fraud-prevention, advertising, and analytics providers as reasonably necessary to operate the store. We may also disclose information to comply with law, protect rights and safety, or in connection with a business transaction such as a merger or asset sale.
Google Ads, advertising, and measurement
When enabled, we may use Google Ads and related advertising or measurement technologies to measure campaign performance, understand conversions, prevent fraud, and show or limit the frequency of relevant advertising. These services may use cookies, pixels, IP addresses, or similar identifiers. We do not intentionally provide full payment-card data or sensitive personal information to Google Ads for advertising purposes, and we do not knowingly use sensitive personal information to build advertising audiences.
Depending on the configuration and your location, non-essential advertising technologies are used only with the permissions or consent required by applicable law. You can manage cookie preferences where available, use browser controls, adjust Google advertising settings, or contact us with a privacy request.
Cookies and similar technologies
We and our providers may use strictly necessary cookies to make the store work, as well as functional, analytics, and advertising cookies where permitted. Cookies help maintain checkout sessions, remember settings, secure the store, understand aggregate traffic, and measure advertising. You can control many cookies through browser settings; blocking necessary cookies may affect checkout. See our Cookie Policy for more detail.
Retention and security
We retain personal information for as long as reasonably necessary to complete transactions, provide support, meet legal and tax obligations, resolve disputes, and enforce agreements. We use reasonable administrative, technical, and organizational safeguards, but no online system can be guaranteed completely secure.
Your choices and rights
You may contact us to request access to, correction of, or deletion of personal information, subject to applicable law and verification. You may unsubscribe from marketing emails using the link in the message. We may retain certain information for legal, security, fraud-prevention, transaction, or recordkeeping reasons.
California privacy notice
This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to Prime Ltd. In the preceding 12 months, we may have collected the categories described above and disclosed them to the provider categories described above for business purposes.
We do not sell personal information for money. However, depending on the configuration of advertising or measurement technologies, sharing online identifiers or commercial information with advertising partners may be considered a “sale” or “sharing” under the CCPA’s broad definitions. California residents may request to know, delete, or correct personal information; opt out of sale or sharing; limit certain uses of sensitive personal information; and receive equal service and price for exercising these rights. We honor a valid Global Privacy Control signal where required by applicable law.
To submit a request, email support@prime.net with the subject line “Privacy Request,” or use Your Privacy Choices for opt-out choices. Include enough information for us to reasonably verify your identity and request. Authorized agents may contact us with proof of authorization. Where applicable, we aim to confirm receipt within 10 business days and respond within 45 calendar days; if more time is permitted and needed, we will notify you.
Children, updates, and contact
Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We may update this policy to reflect operational, legal, or regulatory changes. For questions or requests, contact Prime Ltd at support@prime.net, call +1 (801) 686-3043, or write to 945 1300 South, Salt Lake City, United States.